At Labelservice, we care about your success. For such a small sliver of material, a label has a big impact on the success of your products and the perception of your brand. We don’t just print labels, we work with you at every step to ensure your labels are printed exactly as you want them.
Brands put a lot of careful planning into choosing their brand colours. And often, their choices are extremely specific. In other words, not just “red” or “brown,” but “Coca-Cola red” or “UPS brown.” These are shades that are instantly identifiable with a brand without any text or imagery.
Your product labels should capture your brand colours precisely. “Close enough” may not be close enough for your brand’s most ardent fans — or for the consumers who make split-second choices based on fleeting impressions. A number of factors can affect how a colour looks on a product label. Many people don’t realize the printing surface can make a difference. For example, paper can absorb ink, altering the intensity of a colour. Darker surfaces, such as Kraft paper, can blend visually with ink to change its appearance.
Not every conceivable colour is achievable through every printing process. Label companies typically have access to a range of hues, determined by their technology and resources. Several presses at Labelservice can replicate colours in the extended CMYK gamut (the standard CMYK inks, plus orange, violet, and green), allowing nearly a million printing colours.
However, you don’t need to be an expert on colour specifications or label printing to get a product label that matches your brand colours exactly. Labelservice knows the right questions to ask and will lead you through your options to get as close to your distinctive brand identity as possible.
Every resource counts in modern manufacturing. Companies prefer to run lean, reducing waste and focusing only on that which creates value for customers. Unfortunately, if you’re not careful, waste and inefficiency can creep into the label production process. For example, if you order more labels than you need to fulfil your immediate demand, you will have to find space to store the excess. These labels also have a shelf life, and you don’t want them to go to waste.
Labelservice will act not merely as an order-taker but as your partner, suggesting strategies for reducing waste, increasing efficiency, saving money, and striking the perfect balance between your current needs and your long-term goals.
